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Feature: Marketing Messages vs. Consumer Power – 08/15/23

Feature: Marketing Messages vs. Consumer Power – 08/15/23

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Podcast: Play in new window | Download (Duration: 6:31 — 9.0MB)

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Advertisers have often “pushed the envelope” to gather attention, promote causes, and seek market share.

Recently, several major corporations have adopted policies in their stores and in their marketing that resulted in consumer push-back. For example, Bud Light lost a major portion of its revenue so far in 2023, after an online promotional campaign which featured a “transgender influencer.” Many consumers stopped buying from that company.  (By the way, our guest today says that after Bud Light reversed course and focused on traditional advertising, some of their new customers who liked the Dylan Mulvaney promotion also boycotted the brewer because they had backtracked.)

Dr. Rich Kocur teaches management and marketing at Grove City College, a Christian university in Grove City, Pennsylvania. The professor offers us history into “cause campaigns”, some behind-the-scenes insights into how advertising shapes its message, and the impact of two-way communication online. He says social media makes it easier for consumers to complain and to band together. Listen for this expanded conversation on how corporate advertisers are pushing limits, and how their customers often are pushing back.

  • For further information: Dr. Kocur also discusses this issue in this online article for the Institute for Faith and Freedom. Read about his insights on advertising and consumer research, as well as his own professional experience with marketing dilemmas which companies can face.
Staycation at Watkins Glen – Racing Research Center – 08/14/23

Staycation at Watkins Glen – Racing Research Center – 08/14/23

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Podcast: Play in new window | Download (Duration: 4:52 — 6.7MB)

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Tens of thousands of stock car racing fans decend on Watkins Glen in New York’s Twin Tiers each August. That happens this weekend (August 18-20, 2023).

Whether you are going to be among that throng, or if you live in or plan to visit the area other times of the year, the International Motor Racing Research Center can be a tourist site for you. Director Mark Steigerwald tells about the Center’s history and purpose. Visitors can see a classic race car, model cars, racing art and photography collections, and enjoy a video tribute to racing at “The Glen”.

The Center’s website is racingarchives.org/

 

Kids Corner: You Can Run

Kids Corner: You Can Run

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Podcast: Play in new window | Download (Duration: 13:16 — 18.2MB)

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Sometimes life is scary, and your first reaction is to run away! But there are times when running away isn’t the right choice. Artie Ivy and Peter talk about what other options there are at Mr. Jacobs garage this week.

 

Bible Verses: Deuteronomy 31:6, Joshua 1:9, Matthew 28:20, Philippians 4:13, Hebrews 13:6

081 Rise Up: New Parents

081 Rise Up: New Parents

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Podcast: Play in new window | Download (Duration: 14:42 — 20.2MB)

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A brand new life is such a blessing. As soon as that new baby is born, the new parents are inundated with advice. Steve, Terese & Tim share their best parenting advice.

Then: an unexpected way to assign new nicknames for everyone.

Rise Up is a morning radio show hosted by Steve, Terese & Tim, on Family Life, a network of stations across New York and Pennsylvania. Our podcast is a weekly conversation that will help you think and grow in your faith. If you haven’t already, subscribe today, so you don’t miss a single episode! Listen online and find out more about our show at familylife.org.   

Staycation Destinations – Buffalo Pierce Arrow Museum – 08/11/23

Staycation Destinations – Buffalo Pierce Arrow Museum – 08/11/23

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Podcast: Play in new window | Download (Duration: 5:18 — 7.3MB)

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Family Life’s “Staycation Destinations”

The Buffalo Transportation Pierce-Arrow Museum owns one million pieces of memorabilia, from small automotive mementos to classic cars, carriages, motorcycles and bicycles.

Co-founder Jim Sandoro talks not only about the current exhibits at the museum, but also how a prosperous city became home to the manufacturers of — and consumers for — the top of the line Pierce-Arrow vehicles built in Buffalo. In this Family Life news feature, you also will hear how Sandoro’s love of Pierce-Arrows took him from childhood to become an expert collector of transportation memorabilia. (There is also an overlap between Sandoro, the company that makes Jello gelatin, and Robbie and Mike Wolfe of the American Pickers TV show.)

 

The museum in downtown Buffalo, New York, is open Thursdays through Sundays.

 

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“Staycation Destinations” is our weekly summer series, broadcast each Friday at noon on the radio and online, then posted to our News Podcasts page. Each episode offers a radio tour of a unique site in New York or Pennsylvania, close to home, relatively inexpensive, and good for a potential day trip or longer visit.

Each weekend, we also give you a “Sidetrip Suggestion” another place in our two states which stands out in a unique, quirky, or enlivening way.

Just 43 miles northeast of Buffalo, it’s a transportation museum which includes exhibits on a different “scale”. The Orleans County village of Medina is where you will find the Medina Railroad Museum. It hosts one of the largest model train layouts in the nation. The expansive display features miniatures showing the many railroad companies which fostered travel and transportation for the businesses and the people of the region.

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