PODCASTS

Tag: #social issues

Inside Out – Pressures on today’s girls – 01/10/24

Inside Out – Pressures on today’s girls – 01/10/24

Little Girls, Adult Pressures 

Even the youngest girls feel the pressure to be sexy.

Adult pressures on girls begin early. Dr. Danny Huerta talks about ways parents can help their daughters know that their value is deeper than their appearance. Huerta is a father, a licensed clinical social worker, and the vice president of Parenting for Focus on the Family.  “I’ve worked with a lot of young girls that have been in this culture that tells them that one of the most important things that they can do as a teen girl is to be sexy,” says Dr. Danny Huerta, licensed clinical social worker and the vice president of Parenting for Focus on the Family.

He is also the father of a teenaged daughter.  “And what I’ve seen with my daughter is her wrestling match with what culture’s saying, what friends are saying in the way they dress and in the way they act and in what they’re talking about, and in what we’re talking about in the home and in what we’re talking about within the church,” he says. 

 Parents can help their daughters know that they do not need to be sexual to be loved. Their value is deeper than their appearance. “When you give them feedback on who they are, there’s a tendency for a lot of people to say, ‘Oh, man, you’re so beautiful. Look how beautiful you look.’ And that doesn’t mean you’re a bad person if you’ve done that or that you’ve damaged a young girl, but what you can do is expand that and say, ‘Man, I love that thought,’” he says. “Love a variety of things and show that excitement of what you’re discovering in who they are.”

 Play our entire conversation (from the player above) to learn about helping girls see themselves not as commodities to be consumed, but as people valued by God with gifts and talents to contribute to the world.   

 Connect with Focus on the Family’s parenting articles and videos here

 Learn more about Dr. Danny Huerta here

Feature: Marketing Messages vs. Consumer Power – 08/15/23

Feature: Marketing Messages vs. Consumer Power – 08/15/23

Advertisers have often “pushed the envelope” to gather attention, promote causes, and seek market share.

Recently, several major corporations have adopted policies in their stores and in their marketing that resulted in consumer push-back. For example, Bud Light lost a major portion of its revenue so far in 2023, after an online promotional campaign which featured a “transgender influencer.” Many consumers stopped buying from that company.  (By the way, our guest today says that after Bud Light reversed course and focused on traditional advertising, some of their new customers who liked the Dylan Mulvaney promotion also boycotted the brewer because they had backtracked.)

Dr. Rich Kocur teaches management and marketing at Grove City College, a Christian university in Grove City, Pennsylvania. The professor offers us history into “cause campaigns”, some behind-the-scenes insights into how advertising shapes its message, and the impact of two-way communication online. He says social media makes it easier for consumers to complain and to band together. Listen for this expanded conversation on how corporate advertisers are pushing limits, and how their customers often are pushing back.

  • For further information: Dr. Kocur also discusses this issue in this online article for the Institute for Faith and Freedom. Read about his insights on advertising and consumer research, as well as his own professional experience with marketing dilemmas which companies can face.

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