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Our Super Bowl week focus continues as we preview the campaign behind two Super Bowl TV ads which will invite nearly hundred million viewers to consider who Jesus is. 

“He Gets Us” offers subtle messages about how Jesus connects with people in their everyday lives. With these TV spots, social media presence, and big-city billboards, “He Gets Us” is especially aimed toward the one-quarter of Americas who are not involved in faith or have chosen to drop away because of poor treatment by churches.

Spokesperson Jordan Carson talks about how “He Gets Us” got started in early 2022, why sports sponsorship helps them reach out to their target audience, and how local congregations and Christian groups can be available to follow up with seekers who respond.